Organization: Arrow PR
Ashley is the principal and founder of Arrow PR, which offers a new approach to public relations specifically for early-stage and lean organizations.
After nearly ten years at a handful of top-notch boutique PR firms in San Francisco, Ashley noticed a couple things: all the exciting stuff happens at the beginning of a company, but most PR agencies cannot simplify their model enough to provide the kind of surgical service that these early-stage companies need. The premise of Arrow PR is that you don't need a lot of overhead to do good PR work. In other words, you need smarts and agility - not coverage reports.
Ashley's experience ranges from major global companies (Intuit, Salesforce, SAP) to the lean, mean startup machine days of Dropbox, Quip, LivingSocial, One Block Off the Grid, Net Power & Light, Eye-fi, and others.
What do you do when a reporter - or even a customer or client - puts you on the spot? Do you freeze? Do you backpedal, stall for time, or completely avoid the question? None of those are proper res...