Felicity McCarthy founded Sparkdigital to bring her knowledge gained from working in cutting edge global technology companies, to businesses and marketers of all sizes across the globe! Felicity has an incredible track record of high performance marketing, from leading European marketing teams in companies such as Facebook, eBay & Dell.
At Sparkdigital, Felicity works with clients on consultancy basis, or in an education, or mentoring capacity. Her clients span across the globe from Dublin Ireland, to Melbourne Australia, and everywhere between! Her clients include Pinterest London, Facebook EMEA, Grant Thornton Ireland, IDA Ireland, Mercantile Group, dylan hotel, PM Group Global, Gigaset EMEA and many more
In this session, Felicity will share her thoughts on the main steps that businesses & marketers need to take, to go from just "doing" social media marketing, to making sure that your social media s...