Peter speaks to his experiences with the challenges of building world-class software sales organizations. As the first sales person at Salesforce, Peter provides invaluable insight on how to build a strong sales culture for early-stage companies.
"Marc Benioff recommended Peter to us early on and once we got started I quickly realized the truth: Peter has a passion for excellence in his own work and in the work of his colleagues. His standards are high, he pays attention to the details, and he is a compelling communicator. He operates at a senior level with prospects and customers. He makes hard decisions. He challenges the whole organization and his own team to define their roles, then focus.”
-Wister Walcott, EVP, Product and Technology at Marin Software
My latest venture Wooster Advisors, is designed to help early stage to well established technology companies with setting up and growing Sales and Customer Success. As Chief Revenue Officer for Marin Software, I grew revenue from $0-$80 mill and was part of the Executive Management Team that completed a successful initial public offering (MRIN). Joining salesforce.com in 1999, I was the founding member of the sales organization (15th employee overall). I was responsible for Strategic Accounts as well as building the first ever SaaS sales team. I was at salesforce.com for 4+ years and was a member of the sales organization during the IPO.