Teams everywhere – from startups to enterprises – have identified the customer experience as a key element of their success. This workshop teaches the fundamentals of customer experience management, with a focus on the particular issues and challenges faced by the team.
Since 1997, Creative Good has pioneered the discipline of customer experience in digital business, working with hundreds of companies across a variety of industries. Our workshops inspire teams to include customer insights in the development of products and services.
I founded Creative Good in 1997 with a mission to improve the customer experience. Since then the Creative Good team has brought our strategy consulting to premier clients in media, finance, retail, consumer products, travel & hospitality, health care, automotive, information services, and other fields.
My book "Customers Included," now in its 2nd edition, describes how companies can, and should, include customers in strategic decision making.
Our productivity platform, Good Todo, was the world's first online todo list when I launched it in 2004. It's still a free signup and an easy way to keep your inbox empty and todo list organized (as I wrote about in my first book, "Bit Literacy," which is free on the Kindle store.)