Our speeches cover both the fundamentals and the latest thinking on strategy, innovation and challenger culture. In particular this year we are sharing the concepts from our latest book, A Beautiful Constraint, which outlines a new method to transform your business’s limitations into innovative advantages.
Partner in highly-regarded consulting firm eatbigfish, who coined the term challenger brand in the influential book Eating The Big Fish. Author of A Beautiful Constraint. How To Turn Limitations Into Advantages. We know how to help challenger brands grow.
So glad our team finally motivated to have this discussion. A brand needs to evolve and challenge itself as the market changes. This talk will motivate you to make some important brand decisions for the future. Change is coming - embrace it!
Mark lit a match under out team. We needed to go through this rigorous process to get to a place where we feel confident in the longevity of our brand. The process is very well thought out, and we now know what we need to focus on to make sure we stay competitive. Thanks, Mark!
I had heard of the book, but had never taken the time to evaluate the model for our own brand. I'm glad I did! I feel like if we hadn't used the Challenger framework to plan our brand roadmap, we would have been in trouble. Excellent.