Sales School: The Art Of Human Persuasion
Topic: Communication Skills
Speaker: Amy Lau
Duration: 2 Hours
Format: Hands On Workshop
Expected Outcomes: Practice key emotional intelligence-based sales skills that help us connect with and influence our clients.
Price:
As much of 80% of our decisions are driving by our emotions, not logic - and that includes our purchasing decisions. Top sales people have mastered the art of emotional intelligence in a client setting - managing their own emotions and recognizing the emotions of their clients. Understanding how to recognize and manage emotions (yours and your clients) in a sales meeting is a critical interpersonal skill. We can only influence our clients’ purchasing decisions once they feel safe, seen and heard.
In this highly interactive session, we will demonstrate and practice key emotional intelligence-based sales skills that help us connect with our clients.
Self awareness and stress control
Presence and engagement in conversation
Active listening and empathy with others
Sales is not just about value statements and ROI analysis, sales comes down to relationships and trust. Attendees leave the session with actionable interpersonal skills that they can immediately put to work on their next sales call.
About the Speaker
Amy Lau
San Francisco, CA, United States
Amy Lau is an executive coach with a deep background in sales with startups and global enterprises like Oracle, Microsoft and Salesforce. Her unique blend of human connection and client-relationship experience have led her to a career in leading training sessions on the power of human influence. She specializes in helping people make deeper connections with colleagues and prospective clients by taking interest in and seeking to understand who they are and what drives them, so that they feel seen and heard. Creating this initial connection bridges the gap to deeper understanding and trust, which creates business partnerships and sales. This values-based approach to sales builds relationships with customers and organizations that transcend the immediate sales opportunity, to create lifetime raving fans.
Amy draws from her degrees in Business Administration and Literary Fiction to create a unified vision that spans from the big picture of the entire company, to the unique personal story of each employee, so that the sales process offers a compelling narrative that resonates strongly with the whole organization and creates win-win opportunities that lead to big results.