“The biggest secret of business ethics is that there is nothing new to be taught. The biggest lie of business ethics is that there is nothing new to be learned.” I teach courses on Ethical Leadership in several of our University of Washington MBA programs. Ethical leaders are able to effectively handle and resolve individual,... Read More

In How to Raise an Adult, Julie Lythcott-Haims draws on research, on conversations with admissions officers, educators, and employers, and on her own insights as a mother and as a student dean to highlight the ways in which overparenting harms children, their stressed-out parents, and society at large. While empathizing with the... Read More

Learn how to build repeat engagement in this in-depth product development strategy workshop. In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers... Read More

In this session, Felicity will share her thoughts on the main steps that businesses & marketers need to take, to go from just "doing" social media marketing, to making sure that your social media strategies will actually GROW your business. Read More

Everyone knows that content is king. But how do you go about sourcing all that great content you know you need to drive buyer engagement? Learn how to effectively execute your content marketing plan and make the trains run on time. This session will give you the tools you need to set up and operate content production engine at your... Read More

Jean Couch wants you to know why your back hurts and what to do about it Discover what you are doing that is hurting your back. Discover what you can do to make your back better. In this seminar you don’t just sit around, you participate. In one short seminar you will have a few specific guidelines when you sit In... Read More

More companies are looking to product managers to solve their innovation problem. However, building up a successful product management organization is about more than just having the title in your org chart. This talk focuses on: * What problems Product Management solves for a business * How to create the right structure inside of... Read More

Teams everywhere – from startups to enterprises – have identified the customer experience as a key element of their success. This workshop teaches the fundamentals of customer experience management, with a focus on the particular issues and challenges faced by the team. Since 1997, Creative Good has pioneered the discipline of... Read More

Our speeches cover both the fundamentals and the latest thinking on strategy, innovation and challenger culture. In particular this year we are sharing the concepts from our latest book, A Beautiful Constraint, which outlines a new method to transform your business’s limitations into innovative advantages. Read More

Do you evaluate people on "impact?" And "pay for performance?" Do you reward your savvy negotiators with the best offers? Do you promote the people who hammer at you about it day in and day out? Maybe, just maybe, this is why your entire executive team has XY chromosomes! Read More